Commercial sponsorship on uniforms
I saw an interesting little piece on NFL Network Total Access on Friday night (we get that show a day behind the US) about sponsorship of uniforms.
Apparently the New York Giants have now got commercial brands on their practice uniforms, and the question Total Access were posing was, in these hard economic times, would any NFL teams actually have commercial branding on their gameday uniforms.
I find the subject interesting, and would be most interested to get a sense of how much, or not, this would impact on NFL (and Niners) fans.
I have spent 25 years either being a fan of, or working in and around, European football, or soccer, and as such I've grown up with commercial brands being on the jerseys, or shirts as we would say, of soccer teams. It's woven into the fabric, literally and metaphorically, of our game. Fans even grow attached to a certain brand - as a Tottenham fan, we grew used to a beer brand, Holsten, as 'our' sponsor, and a lot of us drank that beer accordingly. Now our sponsor is an online casino. Betraying my lifestyle choices, I have never showed the slightest interest in the online casino, but have drunk more Holsten than is probably wise.
Interestingly (or I think so anyway) only one major European soccer team has eschewed shirt sponsorship. Barcelona, that mighty, glamorous and stylish Catalan club from the Spanish La Liga, decided never to deface their shirt with sponsorship, until their 100th anniversary when they allowed the charity Unicef to display its name on their shirts - and then refused to charge them for the privilege, adding yet more fans to their principled way of organising a club.
So, were the 49ers to display Budweiser, or even Rice-a-roni, on those jerseys, would fans think that was an acceptable way of bringing in income (and I don't know whether NFL rules would even allow it, at this stage) or would it be frowned upon as a defacement of a famous and glorious jersey?
This is a FanPost and does not necessarily reflect the views of Niners Nation's writers or editors. It does reflect the views of this particular fan though, which is as important as the views of Niners Nation's writers or editors.
1 recs |
22 comments
Comments
sponsorship
Some NFL teams have already been working on getting sponsors for practice jerseys. Here’s a Google News search.
Personally, I wouldn’t have a problem with having sponsors on game day jerseys. The 49ers could even factor it in as part of their stadium financing. I do see why people have a problem with it, but I don’t buy into the arguments about the sanctity of the uniforms. Of course, I also agreed with the people trying to get modest sponsorship stuff for the Golden Gate Bridge and some of the street cars and cable cars. Anything to help pay the bills!
by Fooch on Jun 28, 2009 12:39 AM PDT reply actions 0 recs
Practice jerseys? I wouldn't care about
But gameday jerseys? I dunno.
It just isn’t American Football.
MURS for President!!!!!!!
by jtoj on Jun 28, 2009 7:55 AM PDT reply actions 0 recs
this
I couldn’t see myself buying a replica jersey with a sponsor ad on it.
and in his 4th season, VD broke through the wall, Niners fan rejoiced and all was well in the kingdom. Singletary 3:42
by 49erLou on Jun 28, 2009 9:15 AM PDT up reply actions 0 recs
I couldn’t see myself buying a replica jersey with a sponsor ad on it.
I couldn’t either
by chikmagnet_565 on Jun 28, 2009 9:50 PM PDT up reply actions 0 recs
Please no.
I’m not here to judge European football, but the NFL has done a good job thus far maintaining the purity of the game. Alas, I was a little young to witness the glory days of the 49ers past, but I can well imagine, and I’m sure some of you could to, that seeing Rice running down the field for one of his many touchdowns, and seeing Taco Bell printed on the back of his jersey, would somehow cheapen the experience.
by Kaizre on Jun 28, 2009 10:32 AM PDT reply actions 0 recs
Thanks for the responses ...
… I guess it’s just what you’re used to. In European football, it is unquestioned. But the vast majority of us have grown up with it (teams started displaying ads in the centre of the shirts in the 1970s, at least they did in the UK, not sure on the rest of Europe tbh). That co-incided with the shirts becoming more elaborate anyway, rather than the old-fashioned basic look, so I guess it wasn’t a huge issue for the fans back then to get their heads around.
But in a sport where there is no culture of it, I can definitely see why people would not want it. I kind of expected the reaction I’ve received so far – I was just interested to see if that would indeed by the case.
Appreciate the comments, thanks.
by LondonNiner on Jun 28, 2009 11:21 AM PDT reply actions 0 recs
sponsorship
I agree that it comes down to the culture of it. Look at NASCAR. They are littered with sponsors but NASCAR fans actually take great pride in it. I’ve heard NASCAR fans strongly support the sponsors of their favorite drivers. But again, there’s been a pre-existing culture of it.
by Fooch on Jun 28, 2009 12:22 PM PDT up reply actions 0 recs
I watch a fair amount of european soccer ...
… and honestly, I’ve never liked it. I suppose it’s inevitable, but let’s just say it’s not going to me make more likely to buy a jersey.
by Ronaldinho on Jun 28, 2009 12:17 PM PDT reply actions 0 recs
Blasphemy.
It may be hard times for the American Economy, but I think the NFL is one of the few places that hasn’t really suffered.
As long as rookie contracts are still guaranteeing 40 million, the NFL Network still runs 24/7, overpriced stadium seats still sell out every game at 50,000+ capacity, and the gameday television market remains the strongest of the season…I just don’t see how the league can rationalize it.
Also, I was under the impression that the NFL value hard-nosed, blue-collared tradition more than any other American sport – to completely commercialize the uniforms would just be over the top. I mean, it’s bad enough that we’ve gone from Lambeau Field, Texas Stadium and Candlestick Park to Gillette Stadium, Heinz Field and Snickers Park on the corner of Under Armour Way and Hampers Diapers Boulevard.
My pessimism goes to the point of suspecting the sincerity of the pessimists.
by shlecko on Jun 28, 2009 2:10 PM PDT reply actions 0 recs
Practice jerseys? Ok. Gameday jerseys? HELL NO!!!
Fans stuck in the 80's are lame. Respect the past, live in the now.
by maveric_87 on Jun 28, 2009 5:07 PM PDT reply actions 0 recs
If it can get a few more million.
I’m in favor if it can get that player who can help us win a super bowl.
by AGoose16 on Jun 28, 2009 7:03 PM PDT reply actions 0 recs
It won’t.
Because the Niners wouldn’t be the only team to do it and it would increase every team’s revenue. So if there’s a team willing to spend more than the Niners on that player now (without sponsorship money from jersey logos), that same team would be willing to spend more than the Niners on that player then (with that money) as well.
by musketeer54 on Jun 28, 2009 9:11 PM PDT up reply actions 0 recs
A photoshopped niners jersey with a McDonalds "M"
Do any of you have that picture?
It was pretty funny….I believe it was VD’s jersey….
by chikmagnet_565 on Jun 28, 2009 9:52 PM PDT reply actions 0 recs
Here's the photo you mean ...
http://img7.imageshack.us/img7/1751/davisv.jpg. I got to it when I had a dig around the Google News link that Fooch provided. It was in this article http://www.examiner.com/x-2712-San-Francisco-49ers-Examiner~y2009m6d5-How-soon-will-sponsorship-logos-appear-on-NFL-jerseys.
by LondonNiner on Jun 29, 2009 3:14 AM PDT up reply actions 0 recs
Reebok
Well aren’t they already the one and only sponsor allowed on Jersey’s for the NFL! Yeah I know they are an apparel company and they make the jerseys, but in a broad sense they are a sponsor.
by Ten-Man on Jun 29, 2009 11:33 AM PDT reply actions 0 recs
I'm sure...
… there’s something in Reebok’s contract with the NFL that any other branding on the jersey’s would have to meet Reebok approval.
by sfgfan on Jun 29, 2009 12:07 PM PDT up reply actions 0 recs
i dont think
fans would mind rica-a-roni too much, just because of the SF connection.
I take full responsibility for my irresponsibility.
by these3words on Jun 29, 2009 5:44 PM PDT reply actions 0 recs
These hard financial times?
NO NFL TEAM WILL EVER LOSE MONEY.
It’s probably the most stable cash cow in the country. There would simply be no need for one of the teams to make themselves look silly.
That being said, I wouldn’t be so sure about the NBA staying ad-free.
Rafael Rodriguez: #8 on our list, n/a on a stat sheet.
BBk supports Sleepy's Law: "As a hoops discussion grows longer, the probability of an absurd trade proposal involving LeBron James approaches 1."
by BrianBokake on Jul 1, 2009 9:25 AM PDT reply actions 0 recs
technology
I wonder how long it will be before there’s 5" video screen on the back of their helmets, so every close up can also include an ad for Geico…
You show me a man with a sense of pride, and I'l show you a guy with limited options.
by cervant on Jul 3, 2009 4:37 PM PDT reply actions 0 recs

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