In what remains one of the more original Super Bowl Sunday ideas, Puppy Bowl returns for the eighth straight year on Animal Planet. Puppy Bowl VIII kicks off at 3pm ET/Noon pacific on Animal Planet (channel 51/751 in San Francisco) and will feature two hours of puppies romping around having a good time. The show features puppies from shelters and provides information on how viewers can adopt rescued puppies and help their local shelter.

I bring this up in part because a reader passed along a great YouTube video in which the Wall Street Journal Studio takes a look at the Puppy Bowl. I've posted some video after the jump if you feel inclined to learn more about this evening.

The game will feature a kitty halftime show, commentary on the action in the miniature stadium, and apparently even a bird sending out tweets. Will the insanity ever stop? We'll be back in just a bit with an open thread for Super Bowl XLVI.

Wall Street Journal On Puppy Bowl