The San Francisco 49ers continue to move forward with their plans to move into the new Santa Clara stadium. Yesterday, word came out that the San Francisco Board of Supervisors voted to allow the 49ers to break their lease in 2014 so they can move into the new stadium. The team will still pay the minimum rent in 2014, but they will not be required to stay through the end of the lease. Additionally, the 49ers will donate $1 million to the San Francisco Recreation and Parks Department.
More important information came out today as the Santa Clara Stadium Authority and Legends Sales & Marketing announced the launch of reserved seat sales in the new stadium. This marks Phase II of the seat allocation process. All seats not in the Club or suites are designated as reserve seats. Given the volume of these seats, they represent a majority of the seats, and if you are a 49ers season ticket holder, odds are high that you are part of this group.
As has become fairly well-known by now, purchasing season tickets in the new stadium will require purchasing a "Stadium Builders License." According to the 49ers (press release after the jump) "[a] great number of SBLs range from $2,000 [to] $6,000, with a very limited number priced at $12,000." The game tickets will range in price from $85 to $200, with close to 50% of tickets coming in at under $100 as well.
There was a lot of confusion over the last few months as to the pricing. A lot of people thought their SBLs were going to cost tens of thousands of dollars. As this shows, for many of you, there will be options that are a bit more reasonable. $2,000-$6,000 isn't cheap, but it's better than the alternative.
There will also be opportunities to get a three-year price freeze on season tickets in the reserved section. Finally, there will be financing options ranging from short term to 10-year plans, and an option that allows you to pay off your balance on or before March 1, 2014 without dealing with interest.
If you are a season ticket holder, you will receive a lot of these details in the mail in the coming days, if you have not received anything already. Current season ticket holders can begin purchasing their allocated seats this coming Monday, June 11.
Pricing announced for all reserved seating in new stadium
Current Candlestick season ticket holders can begin selecting seats Monday.
SANTA CLARA, Calif. -- The Santa Clara Stadium Authority and Legends Sales & Marketing announced today the launch of reserved seat sales for 49ers season ticket holders in the new stadium in Santa Clara, marking Phase II of the seat allocation process. All seats that are not in the Club or in suites are designated as reserved seats and represent the huge majority of seats in the new stadium in Santa Clara.
With the launch, Legends outlined the pricing for the Stadium Builders Licenses (SBLs) that are required in order to purchase season ticket packages. All sellable seats in the new stadium will have an SBL associated with the purchase of season tickets. An SBL is a one-time cost that gives buyers control of their seats for 49ers home games. They are good for the life of the building and have additional benefits, including priority to purchase tickets for most other events that will be held at the stadium.
A great majority of SBL seats range from $2,000-$6,000, with a very limited number priced at $12,000. In the reserved seat sections, one of the major differences from Candlestick Park, where the 49ers play now, is the seat sight lines as well as the seats' proximity to the field. Over two-thirds of the reserved seats are in the lower bowl. Now at Candlestick, only half of the total seats are in the lower bowl.
As part of today's announcement, the San Francisco 49ers announced season ticket pricing for the reserved seats at the new venue. Game prices will range from $85 to $200 in the reserved sections, pricing that compares with ticket costs established at other new NFL stadiums. Nearly 50 percent of tickets will be $100.00 or less beginning with the 2014 season. Legends will also be able to market a three-year price freeze on season tickets at the new stadium.
"We anticipate a lot of excitement about reserved seats because we have worked hard to establish pricing that is accessible for the majority of 49ers fans," said Al Guido, Vice President of Sales and Service for Legends, the company selected by the Stadium Authority to market stadium seating.
Legends is offering financing, with a number of ways to structure the loans, including short-term installment plans and 10-year term financing. In addition, customers can pay off the balance with no interest on or before March 1st of 2014.
Today's announcement coincided with a mailing from Legends and the Stadium Authority to 49ers season ticket holders explaining reserved seat SBL and ticket pricing, as well as details of the seat allocation process.
Current season ticket holders can begin purchasing their allocated seats Monday, June 11. They have the option of making an appointment at the Preview Center in Santa Clara, or they can call their designated sales representative and complete the process over the phone.
If you are interested in purchasing an SBL in the new stadium and are not a current Candlestick season ticket holder, please join the wait listor call 415-GO-49ers for more information.
The stadium in Santa Clara will be the new home to the San Francisco 49ers. It was designed by HNTB and is being built by Turner/Devcon; the stadium is expected to be one of the world's best outdoor sports and entertainment centers, setting the standard for the next generation of sports venues. The $1.2 billion venue will have 1.85 million square feet, seat approximately 68,500 and will feature an expected 165 luxury suites and 9,000 club seats. It was designed to be a multi-purpose facility with the flexibility to host a wide range of events including, domestic and international soccer, college football, motocross, concerts and various civic events, and will be expandable for major events such as the Super Bowl. For more information, go to www.newsantaclarastadium.com.