I've always enjoyed Greg Cosell; its said that noone watches more film and I feel he gives a fair unbiased view. In a league where most serious analysis is done primarily by breaking down stats he's a bit of an outlier in that he tends to focus on what he sees (in both scheme and talent). Given that he's watched more football than all of us combined his opinion carries quite some weight even if its based on anecdotal evidence and subjective analysis. He's also a better than average writer and clearly loves the game. In any case here's his preview of the nfc west which he dubs "contrary" b/c of its emphasis on running the ball and defense. Pointedly he doesn't even bother to mention the Rams.