April 19, 2012; Santa Clara, CA, USA; A detail view of a cake made to model the new 49ers stadium during the groundbreaking ceremony at the site of the new San Francisco 49ers stadium. Mandatory Credit: Kelley L Cox-US PRESSWIRE
In our continued attempt to provide you as much information as possible about the new 49ers stadium in Santa Clara, it is worth noting the team has come to terms with Centerplate to serve as the official concession company of the new stadium. The deal is worth just under $7 million per year, and covers food, drinks and souvenirs. The 49ers can apparently take in 55% of game-day concession and merchandise sales. Centerplate must also pay the 49ers between $75,000 and $125,000 per NFC playoff game.
When teams are building new stadiums, they often talk about how many new jobs are created. A lot of those jobs end up being the game-day jobs like concession workers, ushers, ticket sellers and ticket takers. One thing that is interesting to note about concession workers is that in the Bay Area, a lot of those workers provide their services to multiple companies.
Before and after law school I worked part time for Levy Restaurants counting game-day cash in their vault at Oracle Arena in Oakland. A lot of the concession stand people worked there, while also working for Aramark at the Coliseum, and other events around the Bay Area. I don't know how many would trek down to Santa Clara for work, but I would be surprised if it was zero. A lot of these people will be working Raiders games, but I would imagine some will work at the new 49ers stadium. The take away isn't really surprising: don't take the new job figures from stadium as gospel. It's providing more opportunities, but not always putting new people to work. This isn't a huge deal, but something to keep in mind.