The San Francisco 49ers introduced their new naming rights partner on Wednesday, as Levi's Stadium was announced. The 49ers and Levi Strauss conducted a joint press conference at Levi's Plaza in San Francisco, with Jed York, the mayors of Santa Clara and San Francisco, and Levi's executives on hand.
After the press conference, the 49ers had several players, coaches and front office personnel on hand as they conducted a bit of a naming rights pep rally. The 49ers posted this picture on Twitter featuring from left to right, Vernon Davis, Colin Kaepernick, Justin Smith, James Curleigh (Levi's Executive VP), Frank Gore, Patrick Willis, Jim Harbaugh, Chip Bergh (Levi's President), Trent Baalke and Jed York.
via @49ers on Twitter
I'd say the highlight of all this has to be Jim Harbaugh in something other than khakis! As we discussed yesterday, Levi's does own Dockers, so I imagine we will see Coach Harbaugh in plenty of khakis moving forward. Although, it would be mildly amusing for him to pull a sort of anti-Mike Nolan and insist on wearing jeans on the sideline.