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So Alex is a 6 on the intangible scale?

One of the sites I like to check out every day is FireJoeMorgan.com.  While the site was initially created to mock and correct the commentary of Joe Morgan, they have expanded to address any newspaper article, radio broadcast or television broadcast in which someone makes an asinine comment.  While checking today, they made a point to address Peter King's "QB Rankings."  King's rankings include a variety of statistics that certainly seem applicable to measuring the best QBs: Wins, playoff wins, completion percentage, etc.  However, the last "statistical measurement" is what has FJM in a lather:

Intangibles. You made a statistic...out of intangibles. You turned "intangibles" into a tangible.

I simply want to piggy back on FJM's comments.  I understand the need to address intangibles when discussing quarterbacks in an abstract sense.  People feel guys like Brady and Manning bring a certain extra quality that you can't quite measure.  Here, we've got Peter King actually putting a point value on these intangibles.  In this case, Tom Brady tops out at a 10 on the intangible scale, Charlie Frye brings up the rear at -8 and Alex Smith seems to be sitting pretty at 6.  Huh?!?!  King's explanation of the intangibles:

Finally, intangibles. Brady led all passers with a 10 on a 10-point scale, because he's a coach, an offseason facilitator, a free-agent recruiter -- and he does it while retaining respect from the guys he often has to lean on hard.

That's it...nothing else.  What makes this even more amazing is that these are King's basic predictions on who will be the most productive QBs in the league this season.  Apparently Alex Smith is the 25th best QB, or 8th worst, depending on how you look at it.  Matt Schaub has never won a game and is joining the crap-tastic Houston Texans and he's ranked higher than Smith.  

Maybe this is all just a way to stir up debate, which it certainly has and will.  I'm not a big fan of SI in general so I don't read Peter King that often.  This certainly is not helping my impressions in the least bit.