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49ers Head Coach/GM Search: Where Does The Franchise Rank?

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The 49ers GM and head coach search is now officially under way as the team fired Mike Singletary after Sunday's loss to the Rams. 49ers President and CEO Jed York announced they would first seek someone to fill the general manager role, and then that person would have a good deal of control over the selection of a head coach. In searching around twitter, the general timeline would seemingly have a GM in place in the next week or two, followed by a head coach within a week or two after that. So you're looking at anywhere from two to four weeks to get the new framework in place.

Over the next few weeks we'll discuss plenty of issues related to the job search. Earlier today we opened up the discussion as to what the 49ers and the fans want in a head coach, and what that means for potential candidates. However, one topic that has been raised numerous times in the comments and in the media is the idea that the 49ers are not a glamor franchise, and in fact are at the bottom of the barrel when it comes to appearances around the league.

Is this actually true? Has the historic value of the 49ers completely disappeared? Since things started going down the tubes this season I noticed comments from folks claiming nobody would ever want to coach here unless they were a retread desperate for a job or had minimal experience and were desperate for their big break.

I don't know if I buy into that, at least in terms of trying to find a GM. The Chiefs ability to bring in Scott Pioli (after swooping in and snagging him before Cleveland could) is not quite comparable, but shows a struggling franchise can attract big names. Part of this would depend on how much Jed York is willing to sacrifice in terms of his own power. York has said all the right things in the last couple days but actions certainly speak louder than words. However, if Jed isn't BS'ing us I don't see why the 49ers can't get a quality guy in as GM.

If a quality GM can be brought it, what is there then to stop the 49ers from getting a quality coach? First, if they bring in a quality candidate to be GM and he is actually handling the coaching decision, that would mark a significant organizational change, and should show bigger name candidates that Jed's putting his money where his mouth is.

In the mean time, I've actually posted a FanPost at Arrowhead Pride on the subject of the 49ers image. I wanted to get some somewhat objective advice on the matter. There are past connections between the 49ers and Chiefs (namely Joe Montana) but I thought it would be interesting to get some outsiders' opinions.