clock menu more-arrow no yes

Filed under:

49ers stadium naming rights: Jim Harbaugh can sport some jeans

New, comments

The 49ers introduced Levi Strauss as their new naming rights partner on Wednesday. The team released some videos and pictures, including Jim Harbaugh in something other than khakis!

49ers naming rights pep rally at Levi's Plaza
49ers naming rights pep rally at Levi's Plaza
@49ers on Twitter

The San Francisco 49ers introduced their new naming rights partner on Wednesday, as Levi's Stadium was announced. The 49ers and Levi Strauss conducted a joint press conference at Levi's Plaza in San Francisco, with Jed York, the mayors of Santa Clara and San Francisco, and Levi's executives on hand.

After the press conference, the 49ers had several players, coaches and front office personnel on hand as they conducted a bit of a naming rights pep rally. The 49ers posted this picture on Twitter featuring from left to right, Vernon Davis, Colin Kaepernick, Justin Smith, James Curleigh (Levi's Executive VP), Frank Gore, Patrick Willis, Jim Harbaugh, Chip Bergh (Levi's President), Trent Baalke and Jed York.

Bjxrbheciaep2rm_medium
via @49ers on Twitter

I'd say the highlight of all this has to be Jim Harbaugh in something other than khakis! As we discussed yesterday, Levi's does own Dockers, so I imagine we will see Coach Harbaugh in plenty of khakis moving forward. Although, it would be mildly amusing for him to pull a sort of anti-Mike Nolan and insist on wearing jeans on the sideline.

Head over to 49ers.com to view video of the press conference, as well as pictures of the press conference and the pep rally.

KEEP READING: