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NFL bans Beats by Dre usage during on-camera appearances

The NFL has a new sponsorship deal with Bose, and it means players will not be able wear Beats by Dre during game and training camp televised appearances.


The NFL has entered into a sponsorship with Bose, and that has led to the league continuing a sponsor policy that will rankle some players. The NFL will not allow players to wear non-Bose headphones during televised interviews. Recode first had the news.

They are reporting that the ban extends to TV interviews conducted during pre-season training camps or practice sessions and on game day. The latter portion starts before opening kickoff and running through post-game interviews conducted in the locker room or on the podium, up to 90 minutes after the game has ended.

Recode had the following statement from the NFL:

"The NFL has longstanding policies that prohibit branded exposure on-field or during interviews unless authorized by the league. These policies date back to the early 1990s and continue today. They are the NFL's policies - not one of the league's sponsors, Bose in this case.  Bose is not involved in the enforcement of our policies. This is true for others on-field."

This is not a surprising development, but it's still interesting considering a pair of high profile players that endorse Beats by Dre. Colin Kaepernick and Richard Sherman are two of the bigger endorsers of Beats by Dre. My guess is Kap will either remove his Beats before and after games, or he will put some kind of tape over the Beats logo. I believe he has done this in the past, so this is not really a big change for him.