San Francisco 49ers CEO Jed York has made his way down to Arizona for Super Bowl weekend festivities, and on Friday he was on NFL Network for a brief discussion with their panel. You can watch a portion of the video here, but Eric Branch transcribed much more of it here.
York was asked about the 49ers offense, and particularly "fixing" Colin Kaepernick. In response, he said it was not about fixing him, and instead was about putting him in a position to succeed, and specifically make the big plays he has shown himself capable of making. Here is his answer to the Kap question:
It's not fixing Kaepernick. I think Kap is an unbelievable player. He's a young guy that continues to need to grow and mature, but we all do. You look at Anquan Boldin. Anquan Boldin is going to try to get better in the offseason and he's already a Hall of Famer. Frank Gore is the same way. But with Kap, again, you've got a guy in Geep Chryst that knows him better than anybody else. You've got a great guy in Steve Logan that's coming in that's going to work with him on fundamentals and allow us to put together a system that's going to put Kap in the best position to make plays. How many quarterbacks in this league can run 90 yards for a touchdown? I can't think of many. But you've got to put Kap in a position where he can make those plays. And put Kap in a position where we can run the ball. We can throw the ball in ways that allow him to be successful, and let him be the absolute stud that he can be on the field. And I think that's what you're going to see from us next year. Defenses are not going to want to play against us because you're not going to know where we're going to hit you.
Eric Branch tweeted this out, and it is an interesting point with regard to the coaching staff.
Jed York publicly discussed plans for #49ers offense Friday. Don't recall him doing much of that when Jim Harbaugh was head coach.— Eric Branch (@Eric_Branch) January 31, 2015
One of the many keys to this team finding success will be Jed sticking to the business side of things. His comments read in part like that of a fan. I am fine with that because I do like viewing the owner (or face of the team or whatever you want to call Jed) as the team's proverbial "No. 1 fan". After all, I don't want an owner that is looking at this strictly as a business and not willing to go the extra step to put a winning product on the field if it hurts the bottom line.
As long as he steps out of the way when it comes to the football stuff, he can rah rah it up all he wants. Plenty are pissed at Jed right now, but if he sticks to just talking, and lets his football people handle the football side of things, I think most of us can live with that. It does make me wonder what football operations has in mind for Kap, particularly with the coaches they have hired. And that obviously raises questions as to what Jed's input has been with Trent Baalke in regard to what he is hoping for, if anything.
It remains to be seen how effective the coaching staff will be, but that is primarily due to not knowing a lot about some of them. There is extensive experience on the offensive coaching staff, but several of the people involved have flown under the radar for much of their career. Some have already decided that means this will all be a failure, others are optimistic about the staff, and others just want to wait and see what happens when they hit the football field.
I have to say, I am intrigued by Steve Logan. Even amidst questions about his mobility over accuracy comment, people in Carolina (where he coached much of his career) think he is a great offensive mind. The recent Better Rivals podcast went into some detail about him as well. I certainly can't predict what will happen with Logan and the 49ers, but I don't think it is fair to write him off as unlikely to succeed. At the very least, the whole situation has left me intrigued by what he and Chryst will do with Kap.