This was certainly a random Super Bowl commercial. Jerry Rice made an appearance with Doug Flutie judging the selection of various items in a draft. The tagline was "Avocados from Mexico", so I would assume it's about Mexican avocados? You can watch the commercial above, and maybe figure out what exactly is going on.
Rice is appearing in a couple commercials this year. He has been doing teaser ads for Mercedes, with their final commercial airing in the fourth quarter. Keep an eye out for that as they are re-telling the Aesop's Fables story of the tortoise and the hare. Gotta love really random Super Bowl commercials!