Golden Nuggets: Building Levi's Into A Home

Last week, Levi's Stadium won Sports Business Journal's "Sports Facility of the Year" award. It is no doubt a beautiful stadium. Modern with all the state of the art amenities that represent this tech capital. The problem with the stadium is not really the stadium itself. The problem is what is happening inside the stadium. The stadium hasn't felt like the Niners home yet. But like any building, it takes time to make it home.

The reason that Levi's Stadium does not feel like home is because there are no memories there. Winning teams have memorable moments and the Niners were not a winning team last season. To compare Levi's Stadium to Candlestick is not a good comparison. Candlestick has tremendous history with 5 Super Bowl champions tied to it. But in this NFL, the Niners needed to replace it. I'm sure we all agree that the location is not the best, but a new stadium was necessary to compete in the new age of the NFL.

Over time, when the Niners have successful seasons, Levi's Stadium will feel more like home. Memories will be made there. The people that just came to the games last season to check out the new stadium will stop going. It will grow into a home field advantage. It will take time, but winning seasons will make it the home we want it to be.

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