On this week’s episode of the Better Rivals podcast, we kick off our deep dive into Chip Kelly’s offense by looking at the run game. Which runs form the bedrock of Kelly’s scheme? How do those runs work together to pose different problems for the defense? And what about that "gimmicky" zone read stuff? All that, plus Carlos Hyde’s fit in Kelly’s run game, why Kelly doesn’t need Colin Kaepernick to make his offense go, and thoughts on the newly hired members of the 49ers’ coaching staff.