Forbes decided it was apparently time once again to release franchise values, and the San Francisco 49ers continue climbing in value. Forbes valued them at $2.7 billion this past summer, and they have apparently decided the team deserves a bump. In their latest analysis, Forbes values the team at a cool $3 billion. They list the team with $446 million in revenue and $154 million in operating income. That latter number is sometimes called operating profit.
I’m not entirely sure what would lead to the boost in value. The team did announce a deal with Amazon Prime Now prior to the season to introduce parking lot deliveries at Levi’s Stadium. Fans in Red Lot 1, Green Lot 1, and Blue Lot 1 can order all sorts of stuff and have it delivered to them in an hour or less.
That’s a pretty cool service, although I’m curious what traffic will do to that. But even still, I’m not sure that’s worth a $300 million bump in valuation. That being said, even though I question the methodology and resulting numbers, there is no denying the franchise value has gone up tremendously the past four years, and I would imagine pretty flush with operating profits. Maybe at some point that means we’ll see cheaper tickets ... OK, maybe not.