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49ers announce season ticket price freeze will continue for 2017 and 2018

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It’s a step in the right direction toward acknowledging fault with how bad things have been since Levi’s Stadium opened. Not enough, but it’s something, I suppose.

The San Francisco 49ers have officially informed season ticket holders they will not increase prices for the 2017 and 2018 seasons. When season ticket holders first bought their stadium builders’ licenses for Levi’s Stadium, their season ticket price was the same for 2014, 2015, and 2016. This means season ticket holders will be paying the same price for the first five years of the stadium’s existence.

Considering how the 49ers have performed the first three years in Levi’s Stadium, it would have been entirely tone-deaf of the organization to raise ticket prices in year four. I’ll give them credit for not being ignorant to this fact, but that also shows how low expectations are. In reality, they should have lowered season ticket prices.

I also think it would make sense to offer discounts on concessions, parking, or other areas where fans fork over a ton of money. The team has been in a free-fall for the past three years, and there is no reason to pay premiums for an inferior product. But for the time being, at least the 49ers are not going to jack up the season ticket prices.