Earlier this year, the San Francisco 49ers announced that Week 7 vs. the Dallas Cowboys would be Dwight Clark Day at Levi’s Stadium. On Wednesday, the team announced the details for the event, and it should be a great one.
Joe Montana will be on hand to speak at halftime, and 36 alumni from the 1981 49ers squad will be on hand for the game. It is a fitting plan for the game given that the Cowboys are in town. “The Catch” remains the most famous, and arguably most important play in franchise history, and honoring Dwight Clark against the Cowboys is the perfect way to do it.
Fans in attendance will get Dwight Clark shirt, with his number and “The Catch” on the front of it. Here is a full rundown of the day, via 49ers PR.
SANTA CLARA, Calif. – The San Francisco 49ers today announced fan activations surrounding “Dwight Clark Day,” which will take place on Sunday, October 22nd, when the 49ers host the Dallas Cowboys. Highlighted by a special halftime event featuring Dwight, the day will celebrate his many contributions to the organization as a player (1979-87), a front office executive (1989-98), and in his current role as 49ers Hall of Fame consultant. Fans will enjoy numerous “Dwight Clark” themed elements throughout the game, meant to show love and support for one of the most adored men to ever wear the red and gold.
In honor of Clark, the 49ers have named the Golden Heart Fund as this game’s 50/50 Raffle Beneficiary. The Golden Heart Fund, which serves current and future 49ers alumni who are in need of financial, medical, psychological or emotional support, will also be the recipient of 25% of proceeds from sales of Dwight Clark apparel purchased on gameday at Levi’s® Stadium.
A special halftime presentation will feature a tribute to the 49ers 1981 Championship team and the historic moments that led to their Super Bowl victory. More than 30 alumni will take center field, while Hall of Fame QB Joe Montana addresses the crowd. The Super Bowl XVI season included “The Catch,” one of the most iconic plays in NFL history, in which Dwight Clark caught the winning touchdown pass from Joe Montana in the NFC Championship Game at Candlestick Park to send the 49ers to the organization’s first Super Bowl.
Additional Fan Highlights for “Dwight Clark Day”
- All fans will receive a Dwight Clark themed T-shirt upon entry to the stadium courtesy of Levi’s® (photo below).
- Video “shoutouts” to Clark from his teammates and friends will be shared on social media and on the Levi’s Stadium video boards.
- Fans will be able to purchase an augmented reality souvenir cup featuring Dwight Clark at select concession stands.
- Snapchat will feature an “87” logo filter.